About Us

ICONA’S ALL-NEW SEASIDE STEAKHOUSE EXPERIENCE

Nestled along the shoreline of Avalon, NJ, Prime is the newest restaurant in the ICONA collection of culinary experiences. The timeless seaside sophistication and elevated elegance of this stylish coastal steakhouse is where extraordinary dinner gatherings become memorable moments and traditions.

The menu celebrates culinary craftsmanship and quality, featuring hand-selected, expertly aged steaks, fresh seafood, and a carefully curated wine list. Every dish is prepared with passion and precision, reflecting Avalon Prime’s deep commitment and dedication to excellence.

Avalon Prime Steakhouse’s exceptional dining experience goes beyond what’s on the plate—it’s how you feel in the space - about the warmth of the welcome, the attention to every detail, and the feeling of being completely immersed from the moment of arrival.

Whether toasting to a special occasion, enjoying a summer evening with family, or simply indulging in an unforgettable meal, Avalon Prime rivals all other dining destinations at the Southern New Jersey Shore.

A Shore Tradition in the Making

Just like Avalon itself, Prime is a place where time slows down, where friends and family gather, and where every visit feels like a return to something familiar, yet extraordinary. This is steakhouse hospitality at its finest—elevated, inviting, and unforgettable.